Conservative Groups Plan Chick-fil-A Style 'Gun Appreciation Day' for Jan. 19

If all goes according to plan, gun lovers will come out in droves on January 19 to support gun stores, gun ranges, and gun shows.

The national "Gun Appreciation Day," which is being launched by a coalition of conservative and gun rights groups, will take place the day before California Democratic Sen. Dianne Feinstein is expected to introduce legislation for an assault weapon ban, and two days before President Barack Obama is inaugurated for his second term.

"We felt that there needed to be a swift, strong statement, Chick-fil-A style, to show that we're not only here but we're vocal," Gun Appreciation Day chairman and president of Republican new media consulting firm Political Media, Inc., Larry Ward tells Whispers.

A Chick-fil-A Appreciation Day held in August after the restaurant's president made controversial comments on gay marriage drew record sales and customers.